#WEALLBELONG: CELEBRATING BELONGING TOGETHER
In 2025, Community Living Toronto reimagined its Community Living Month campaign with a simple but powerful idea: belonging is not something we talk about once a year – it is something we create together every day.
The #WeAllBelong campaign moved beyond traditional awareness-building and invited people to share what belonging looks and feels like in their own lives. Rather than sharing a single campaign message, we created space for people with intellectual disabilities, families, staff, partners, and community members to define belonging in their own words and through their own experiences.

At the heart of the campaign were stories, photos, and reflections that celebrated the people, places, and everyday moments that foster connection and inclusion. The campaign inspired participation across Ontario, with Community Living organizations, community partners, elected officials, and supporters joining the conversation and sharing the message that everyone deserves to feel welcomed, valued, and included.
These stories came to life across social media, community spaces, and local initiatives, including artwork, staff-hosted gatherings, BBQs, and handmade #WeAllBelong bracelets created and shared by people with intellectual disabilities. They were further amplified by participants who wore campaign merchandise and engaged throughout May.
Through authentic storytelling and community participation, #WeAllBelong helped position belonging not simply as an aspiration, but as a shared responsibility, one that strengthens communities and creates opportunities for everyone to thrive.
To continue this journey with us and learn more about the campaign, visit weallbelong-wab.ca
20+
themed events/celebrations
100+
submissions on the #WeAllBelong campaign microsite
270,466
impressions*
13,811
engagements*